There are many ways in which digital technology has helped to develop my creativity in order to complete my coursework. Firstly the use of email provided by the technological advancement in web 2.0 allowed the group to keep in regular contact with each and also provided a forum for creative discussions and ideas. It further provided the group with the resource to send each other different parts of the coursework done by individual members. Thus allowing each member of the group to have a copy of everything. More over it permitted members to add things to each other’s work which developed the coursework further. All of the above helped to develop creativity as it provided the group with a means of organising everything as well as storage.
Due to the advancements of web 2.0 the internet provided the group with a means to research such issues within the film such as genre and its codes and conventions. One way in which we did this was by researching films which were commonly known for their genre such as ‘The Blair Witch Project’ and ‘Dawn of the Dead’ and reading reviews posted by people on what they thought the film did well and what they thought the film did not do so well. This helped develop my creativity as it allowed me to obtain an insight into our target audiences preferences through there interaction in online reviews.
In addition through the availability of general release DVD’s we as a group were able to watch films which had similar genres to the one in which we wished to recreate within our own production. This enabled us to look and spot similarities in codes and conventions for certain genres in camera shots, editing, location, dress codes, sound and lighting. Another way in which DVD’s helped with my creativity is when the production was finished the film was saved onto a DVD storage device for transportation to the examining body. The way in which it helped creativity is that DVDs have large amounts of memory and therefore we were unrestricted in relations to editing and production with things such as special effects. To add to this DVD’s are quick and easy to make as well as being much cheaper than film. This therefore means that if you wish to change an aspect of the film it is easily done. Aiding creativity as it allows it to continue from the start to the finish of the production.
The use of digital cameras has helped develop my creativity as digital film for the camera is a lot cheaper than original films for non digital cameras. This therefore allowed me to take many shots of the same scene so that during the editing process we were able to choose which shot we as a group thought best. Mostly however the use of a digital camera helped develop my creativity in the sense that I learnt how to use it. Allowing me to experiment with different shots, angles and positions. This also allowed be to obtain a first hand understanding and experience of what things worked and which things didn’t. Also on a digital camera there is a screen in which you are able to view what you have recorded. Allowing you to preview your work to see whether you like it or not. To add to this digital cameras are fairly light and portable meaning that as a group we were not restricted to where we could film. There is also a function on the digital camera which allows the cameraman to delete any scene in which they do not want. Meaning that the memory on the film or camera is not wasted by unwanted scenes. All of the above help to aid creativity as it makes producing a film cheap and relatively easy.
The use of digital cameras also links in to the new technological advancements in the editing process. Due to these advancements you are now able to film the scenes in any order you like as you are able to put them into the correct order when you are editing. More over the editing process can also be a place for creativity to occur as it is possible to move clips from the original order if it is felt that it is required. Editing programmes now a day allows you to edit the sound at the same time as the film. This enhances creativity in the sense that you are able to have speech or music or even both. Depending on which is deemed appropriate for your genre. This can all be added at the stage of production.
It should be mention that the internet with traditional websites also developed my creativity in the sense that it has allowed the group to research information on films which influenced our own production. Websites which were created with the intension to inform.
YouTube although essentially part of the creation of web 2.0 played a large part in the development of my creativity as it provided myself and my group with a forum in which we could exhibit our production. Although it can be argued that once it was published it wasn’t changed any more but YouTube allowed us to get feed back from people and obtain different opinions. Which in around about fashion has allowed us to see what an audience liked and didn’t. Meaning that we are able to develop more ideas for our next production. However in a more literal sense YouTube provided me with a place to view clips from films that were our influences.
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