For the past couple of weeks the main focus for my group has been the preproduction stages of our coursework. As a group I feel that we have managed our time effectively and efficiently which has resulted in a successful completion of the filming for our trailer. At the moment all tasks are up to date and we are on scheduled to be finished on time.
As my majority role within the pre production is the screen write my consideration as to the most difficult aspect of the planning I would have to say that it was developing the story board in order to make it look like a trailer and less like the opening of a film. However through much deliberation and discussion as a group we were able to come together and discuss the different codes and conventions and how we as individuals had interpreted them. This quickly resolved such issues as where to put opening credits and film title. Fundamentally the difficulties faced with the story boards have been worth it as I have been able to produce detailed story boards. This has enabled the entire group to have a clear picture in their heads about what we are aiming to produce.
Additionally taking into consideration all of the rules and regulations for our trailer has also been fairly difficult. For instance there is legislation in place which states that within a trailer you may not represent a minority group in a derogative way including the use of stereotypes. For me both the representations of a minority group and a stereotypical view are all down to personal opinion. Needless to say I overcome this by researching further into our target audience and I have decided the way in which we can overcome such an obstacle is by firstly not being derogative in our trailer and secondly by not using stereotypes in order to shock our audience. Essentially within all productions there must be a degree of stereotypical values within them otherwise the audience would not understand what was being represented to them.
On the other hand I feel although there have been a few difficulties with regards to the pre-production as a group we have accomplished a lot. One thing in which we have done well is developing signifiers that will connect all 4 media productions to our campaign. Moreover another thing in which we have achieved is a good strong recognition for the key codes and conventions for our trailer mainly but this has then gone on to inform our radio advertisement and our own individual media pieces. This was done through identifying a genre for our products all to follow. This too then influenced and informed our signifiers throughout our campaign.
Finally honestly I would have to say although I feel that we are well organised and on schedule yes it is a shock to realise that the submission date is so close. As there is so much we as a group wish to do with our products in order to make them successful.
Wednesday, 10 March 2010
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