Progress Report- Radio

Although with our trailer we were facing a few difficulties as a group we were still able to proceed with the preproduction material for producing a radio advert. This is evidence of our team efforts and dedication to the coursework as we still needed to work on our trailer at the same time.
To start our initial ideas for the radio we established a few codes and conventions from films within our chosen genre horror in which we could apply to the radio. For instance the use of silence or dramatic music in order to build suspense and tension. We then as a group thought about the sort of information in which we wished our radio advert to inform our audience about. Things in which were taken into consideration included a website address and the release date. We then developed a script in which would be appropriate to notify the audience of the information. Information such as the release date and the web address was strategically placed towards the end of the advert so that they are the last things in which the audience hears. This therefore means that they are more likely to remember it.
As a group we researched the rules in which govern the production of radio adverts and established some of the most important ones. For example our radio advert must not include any sudden loud noise so not to cause accidents for users. We then took these rules and used them to guide our ideas about the sort of sounds in which we should include. It was hear in which we decided to use the sound of keys as our signifying element to the rest of our media products. Furthermore because we felt that in order to maintain our audience’s interest we should include some background music which appropriately helped to build tension as well.
One important code and convention of radio is the fact that they are normally between 30 seconds and 45 seconds long as they need to be built to fit a radio schedule which has specific slots. Our intention is to have our radio advert 30 seconds long as it is just long enough to include all the information and short enough so that the listener doesn’t get bored.