‘A Nightmare on Elm Street’
Firstly when examining this webpage it is evident which genre the film it is advertising belongs to. The reason for this being that it follows the mise-en-scene colour conventions of reds and dark colours which are associated with the genre horro
r. Also with regards to codes and conventions being indicators as to the genre of the film the same could also be said for the photograph as it is a close up of the actor in character which dominates the page. The use of close up camerawork is a common convention of horror films. To add to this you cannot see the full face of the antagonist this hides his identity which is another common convention of horror films. The link bar to things such as downloads is positioned at the top of the page in the centre. With regards to the rule of thirds it holds a fairly important position as they are either ways to make money or advertise the film which in the long run will make money. The reason for it holding such a dominant position is due to the fact that the production team’s priority is to make money. Also within the photograph the weapon is being held by the protagonist and it has a striking shine. This is something which I feel will be appropriate to use on my own personal webpage. The ‘A Nightmare on Elm Street’ website also has included on it a catch phrase which they have branded in order for the audience to associate it with the film. Through the groups use of a voice over on our trailer it would be suitable for me to take a phrase from it and use it on my website. The title of the fi
lm has been strategically placed in the centre of the page so that it is possible to see it at all times even when you scroll down. Being in the centre of the page it immediately grabs the audience’s attention and is one of the first and last things you see. This has been done because it means that the audience have more chance of remembering the title of the film. The date of the release of the film is also placed in the same general area. Additionally on the website there are links to social networking sites which are ways for the audience to meet people who share similar interests and opinions. It is also a way in which allows the audience to express a collective identity and forms a valuable tool for producers of new films of similar genres. As they are able to get ideas about demographic and psychographic factors for their own target audience. At the very bottom of the page is a selection of information such as the name of producer, editor and screen writer. The reason this is included is due to the fact that some audience members will go and see a film because of who it was produced by or acting in it because they have enjoyed their previous works. However because it is placed towards the bottom of the page suggests that it is not them whom the producers are directly targeting. This occurs on all of the websites which I have examined and would appear to be a convention of all film websites.‘The Hills Have Eyes’
When comparing ‘The Hills Have Eyes’ webpage to the webpage for ‘A Nightmare on Elm Street’ to look at they are essentially different however many of the same
codes and conventions apply. For example the webpage still complies with the use of dark and red colours which helps the audience identify the genre of the film which it is advertising. Unlike the ‘A Nightmare On Elm Street’ webpage ‘The Hills Have Eyes’ webpage uses an illustration of the location where the film is set. One reason for this could be the fact that the film ‘The Hills Have Eyes’ holds strong pragmatics into the idea of isolation. This is another key convention of horror films. At the top of the page in the centre is the title of the film. With the illustration acting as a background the title position is very eye catching. It has had effects added to it such as an outer glow which all adds to its dominance on the page. The link bar included on ‘The Hills Have Eyes’ webpage has been integrated as part of the illustration. This draws links to the film and the website because it is a representatio
n of the location in which the film was produced. Little things like this help the audience to draw connections between the products. This is essential for a viral campaign to be effective. The title of the film is included at the top of the webpage in the centre of the page. With regards to the rule of thirds the title of the film holds a fairly dominate position. Its dominance is highlighted through the use of an outer glow around the title which makes it eye catching and attention grabbing. The reason for this is that it is something which the producers want you to remember. At the bottom of the webpage is a selection of copyright laws and regulations. It does not include the names of cast or crew like ‘A Nightmare on Elm Street’ but this information is all included in the link bar. This suggests that ‘The Hills Have Eyes’ film is trying to directly target those audience members who go and see a film for its credentials such as the director or actors starring in it.‘Dawn of the Dead’
Again like mentioned before all three of the webpage’s in which I have studied follow the codes and conventions of the mise-en-scene with consideration to c
olour codes. The ‘Dawn of the Dead’ website uses black, red and various other dark colours. This instantly allows the audience to make associations to the genre of the film. The title of this film is placed in the top left hand corner of the website. Both the colour scheme and the titles font play on the film title’s word dawn. The letters in the top left hand corner are stretched and this gives the effect of a shadow. By incorporating such ideas it provides a link for the audience to the film and the rest of its products. Having the title of the film at the top with a glow around the letters makes it eye catching and attention grabbing. This supports the idea that this is what the web page designers want you to remember. On the right hand side of the page is the links bar which includes things such as ‘about the film’ and ‘photographs’ with regards to the rule of thirds they would appear to hold a weak position and your attention is more directly placed on the slogan which is positioned directly in the centre of the website. Something which has been included on this website for the film ‘Dawn of the Dead’ is above the link bar there are more links to games and other information about movies of a similar genre. This indicates that one of the psychographic factors of their target audience was an already existing interest in zombie horror films. When compared to ‘The Hills Have Eyes’ and ‘A Nightmare on Elm Street’ websites it would appear that there are no copy right laws and regulations or selected information on actors, directors and this then supports the idea that the main people who they are targeting are those already with a pre existing interest in zombie films. One thing which does strikes me about this website is that the website fits onto one screen and there is no need for a scroll bar. This makes things easier for the audience as they can see all of the information at once. Also included on this webpage is an advertisement for a spinoff of the film ‘Shaun of the Dead’. This advocates that this website has been altered since the release date of the film and therefore information may have been altered or removed.In conclusion from my research I can see that the websites for each film all follow a set of codes and conventions all linked to the genre of the film that they are advertising. I can further see that although following many of the same codes and conventions that each individual web page is different. This has granted me with a degree of creativity with what I will do to produce my own web page. However it is from this research that I have been able to determine a colour scheme for my website and the positioning of certain information. It has also helped me by providing me with examples of information which needs to be included.
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